Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.
FEATURES:
*Determining your target deomgraphic and finding ways to reach these clients
*Tips for creating customer loyalty
*How product bundling and relationship marketing can boost your bottom line
*Amplifying your product line to create luxury appeal
*Web-site and e-mail dos and don'ts for reaching your clients more effectively
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SPECS: 8.5 X 11, paperback, 175 full-color images, 128 pgs. ISBN13: 978-1-58428-232-7
